Think Local First

The City of Apalachicola together with the Apalachicola Bay Chamber of Commerce and local merchants are embarking upon a campaign to increase the awareness among Apalachicola residents of the benefits of shopping locally.

Fifty years ago, the City of Apalachicola had a vibrant local business economy that provided almost all of the goods and service the community needed. However, in the latter half of the 20th century, retail changed dramatically. Easy access to automobiles, abundant fuel, and big box stores created economic leakage in small communities like Apalachicola. Dollars formerly spent at home were leaving the community and were-spent in Panama City, Tallahassee, and in other communities.

Large national retailers dominate the market place with cheap prices and endless choices. Small mom and pop stores closed their doors or had to reinvent themselves to survive the changing market place. Retail became, based on price rather than community relationships or product knowledge and service.

Thirty years later American consumers are starting to change. Limited time, high fuel costs, a desire to leave a smaller footprint on the planet are forcing consumers to examine their shopping habits and many are returning to their local marketplace for the goods they purchase. They realize that they can play a role in designing their community’s economic landscape.

When your dollars are spent at home, more of your money re-circulates in the community, creating a more vibrant and sustainable economy.

Local businesses pay local property tax which fund schools, police, emergency services, and recreation programs. They also provide jobs, and they contribute to local charities. Locally owned businesses provide more than goods and services. They provide relationships with consumers in the community. A wide variety of locally owned businesses contributes to a stronger local identity and cultural diversity, creating an attractive place to live and visit.
Economic research shows that in an increasingly homogenized world, entrepreneurs are more likely to invest and settle in communities that preserve their one-of-a-kind businesses and distinctive character.

The holidays are around the corner. Instead of making your purchases out of town, we challenge our fellow residents in Franklin County to Think Local First.

If you would like to become involved, please telephone the Apalachicola Bay Chamber of Commerce at (850) 653-9419 or email info@apalachicolabay.org.